Customers are smiling and laughing in WINDTRE’s latest TVC, which spotlights a free 5G upgrade and in-store support. In a fast-paced and complex world, WINDTRE’s new brand platform taps into a key insight: people want solid support and practical solutions they can count on. At the heart of the new campaign are WINDTRE stores – and the […]
No Joke – 5G’s Free Read More »
Tre’s most heartfelt campaign yet, shows how small gestures can go a long way. Focused on value-for-money and human connection, it’s already Tre’s second-most-liked campaign since 2018. Launched in April, Tre’s new brand platform aims to boost brand love and consideration and break down barriers among non-customers. Driven by consumer insight, the campaign captures the spirit
Give a Little More Read More »
Hutch is helping unlock Sri Lanka’s potential with its new campaign, “Empowering Sri Lanka’s Digital Future.” In partnership with global learning provider Trainocate, the initiative – powered by the slogan “When opportunities are unlocked, true potential unfolds” – offers Sri Lankans access to over 5,000 professional courses. At the core of the campaign is the ‘SriLankanization
Three UK’s latest campaign taps into that feel-good glow that comes with being an exclusively rewarded Three customer. April saw the launch of ‘Glow with Three’ – a brand campaign that highlights the warm, satisfied feeling customers get when they score a great deal or reward. That internal ‘glow’ takes centre stage in the TV spot,
A bride turns up at her own wedding reception – only to be turned away for not having an invite. Meanwhile, a woman sits through a “pre-pre-interview” for a part-time barista job. What a load of malarkey! It’s all part of SMARTY UK’s cheeky and light-hearted brand comms: keeping things simple. This spring, SMARTY launched its
SMARTY: Getting Simpler Read More »
Tre has made a strong comeback in Q1 2025, reclaiming the #1 position in Ad Awareness after a dip in Q4 2024. The decline last year was due to factors such as reduced media presence, narrower messaging, shifts in brand tonality and assets and increased spending by competitors, which gained them more visibility. Tre’s launch
‘Trevligt’ to be #1 Read More »
Indosat Ooredoo Hutchison (Indosat or IOH) closed 2024 with a standout performance, recording a 38.1% growth in net income and a 10.2% increase in EBITDA. Central to this transformation is the strategic integration of AI into its network operations, enhancing connectivity and driving superior customer experiences and service quality across Indonesia. IOH total revenue increased
Standout performance Read More »
As Hong Kong kicks off “Hong Kong Super March” – a vibrant celebration of electrifying events showcasing creativity, culture and excitement – Three is thrilled to power every moment for customers with its super network. In our fourth year at Art Basel Hong Kong, Three is proud to serve as the official partner. Three’s 3Business
Through the power of AI, the #WeSeeYou Network – a culture-shifting initiative between Three UK and Chelsea Football Club, celebrating inspirational women in football – is shining a light on the legendary Lily Parr. A trailblazer in the women’s game, Lily Parr scored over 900 goals (that’s more than Ronaldo!), played to crowds of over
An interview 100 years in the making Read More »
This Spring, SMARTY is renewing its commitment to simplicity with a range of exciting new initiatives and activations, including fresh TV and radio ads, attention-grabbing outdoor billboards, social media campaigns, and customer communications. Reinforcing its promise of great value with no lengthy contracts or unexpected price hikes, SMARTY reminds customers why they chose the brand
Keeping things simple Read More »
