Drei has picked up two major awards for its ‘Like a Pro’ youth sports initiative, which gives young people the chance to experience life as professional athletes. First, Drei won Bronze at the Austrian Event Awards in the Corporate Public Events (B2P) category. Then, at the VAMP Awards 2025 – which recognise the best in below-the-line […]
It’s official – Three is Ireland’s No.1 network. To mark its rise to the top, Three launched the ‘Three Becomes One’ campaign, featuring a retail takeover and a digital stunt at the iconic 3Arena. The No.1 ranking, independently verified by OpenSignal, reflects Three’s leadership in 5G coverage, reliability and overall performance. The playful campaign came to life with temporary
Three Hong Kong marks the 5th anniversary of its 5G rollout with the launch of 5.5G – and a new recruit: robot shop manager 3 Boy. With faster speeds, better coverage, and the rollout of Agentic AI, Three’s 5.5G upgrade is supercharging connectivity and powering Hong Kong’s mega event economy. From major concerts to cultural festivals, 5.5G
Customers are smiling and laughing in WINDTRE’s latest TVC, which spotlights a free 5G upgrade and in-store support. In a fast-paced and complex world, WINDTRE’s new brand platform taps into a key insight: people want solid support and practical solutions they can count on. At the heart of the new campaign are WINDTRE stores – and the
No Joke – 5G’s Free Read More »
Tre’s most heartfelt campaign yet, shows how small gestures can go a long way. Focused on value-for-money and human connection, it’s already Tre’s second-most-liked campaign since 2018. Launched in April, Tre’s new brand platform aims to boost brand love and consideration and break down barriers among non-customers. Driven by consumer insight, the campaign captures the spirit
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Hutch is helping unlock Sri Lanka’s potential with its new campaign, “Empowering Sri Lanka’s Digital Future.” In partnership with global learning provider Trainocate, the initiative – powered by the slogan “When opportunities are unlocked, true potential unfolds” – offers Sri Lankans access to over 5,000 professional courses. At the core of the campaign is the ‘SriLankanization
Three UK’s latest campaign taps into that feel-good glow that comes with being an exclusively rewarded Three customer. April saw the launch of ‘Glow with Three’ – a brand campaign that highlights the warm, satisfied feeling customers get when they score a great deal or reward. That internal ‘glow’ takes centre stage in the TV spot,
A bride turns up at her own wedding reception – only to be turned away for not having an invite. Meanwhile, a woman sits through a “pre-pre-interview” for a part-time barista job. What a load of malarkey! It’s all part of SMARTY UK’s cheeky and light-hearted brand comms: keeping things simple. This spring, SMARTY launched its
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Tre has made a strong comeback in Q1 2025, reclaiming the #1 position in Ad Awareness after a dip in Q4 2024. The decline last year was due to factors such as reduced media presence, narrower messaging, shifts in brand tonality and assets and increased spending by competitors, which gained them more visibility. Tre’s launch
‘Trevligt’ to be #1 Read More »
Indosat Ooredoo Hutchison (Indosat or IOH) closed 2024 with a standout performance, recording a 38.1% growth in net income and a 10.2% increase in EBITDA. Central to this transformation is the strategic integration of AI into its network operations, enhancing connectivity and driving superior customer experiences and service quality across Indonesia. IOH total revenue increased
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