HUTCH keeps customer centricity at its core to deliver a value proposition beyond connectivity for its customers.
In a world-first, Hutch introduced a roaming package that includes complimentary insurance cover. “Roam Ready with Hutch” bundles 10GB of roaming data with USD 5,000 worth of free travel insurance. The launch was supported by the first globally popular character-led AI TV campaign for roaming services, alongside integrated digital and in-base activity that drove strong awareness and engagement.
Designed for convenience, Hutch 15 is a one-stop bundle for customers who want to stay connected with seamless access across everyday apps, from social and chat to professional and AI tools. A first of its kind in Sri Lanka, Hutch 15 sets a new benchmark in customer-focused innovation and digital empowerment. For LKR 1,199, customers get uninterrupted access to 15 apps, unlimited calls and 35GB of data for 30 days, removing the need to juggle multiple data plans.
Customers can enjoy exclusive discounts and experiences across key lifestyle categories, including Clothing, Dining & Hotels, Leisure, Gifting, and Beauty & Wellness.
Hutch also strengthened its loyalty ecosystem through “Hutch Cheer Points”, expanding to more than 50 zero-cost merchant partnerships. Customers can enjoy exclusive discounts and experiences across key lifestyle categories, including Clothing, Dining & Hotels, Leisure, Gifting, and Beauty & Wellness. Merchant partners absorb the discount in return for increased footfall and visibility. The initiative enhances everyday value, extending redemption options and reinforcing long-term engagement and loyalty across the Hutch ecosystem.
Rounding it off, Hutch opened Sri Lanka’s first sustainable brand store in Negombo. Powered by renewable energy and built with over 90% reusable and eco-friendly materials, including Kuburu seeds, arecanut leaf sheath and banana tree bark, the flagship store signals a new direction for retail. It enhances the in-store customer experience while championing environmental responsibility, marking the first step in a wider rollout of sustainable Hutch outlets.