As competitors introduced fresh price rises across the market, SMARTY doubled down on what it does best: flexibility. Its integrated ATL Spring Marketing campaign, ‘More freedom to leave anytime’, reinforced the brand’s promises of no annual price rises for existing customers, the freedom to leave whenever they choose, and simple, honest mobile in a category where the opposite […]
In March this year, HUTCH brought the stadium atmosphere to the streets, turning the T20 Cricket World Cup into a nationwide cricket movement. Through a bold, on-the-ground activation, the brand brought cricket directly to communities, inviting fans to become part of a shared national moment. The travelling wishing truck, featuring Sri Lanka’s largest cricket bat, transformed streets into
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On 1 April, Tre Sweden launched a milestone strategic partnership with Scandinavian Airlines (SAS) alongside 3 Denmark, marking a major cross-Nordic initiative focused on travel, connectivity, and customer experience. Three is delivering connectivity for 14,000 SAS employees across Sweden, Denmark, and Norway – from offices and airports to 10,000 metres up in the air. Central to the partnership is
Autonomous vehicles are quickly becoming a reality, driven by the high-speed and low-latency capabilities of Three’s 5G network. Three Hong Kong recently provided 5G connectivity to Hong Kong’s first fleet of autonomous trucks at Hong Kong International Terminals (HIT). Beyond sensors and positioning systems, the infrastructure requires seamless, real-time communication between the vehicle and the control
3Arena’s Kaleidoscope Lounge has been reimagined as Club 3, marking a significant step forward for the Three brand within one of Ireland’s premier entertainment venues. Designed in collaboration with WHAM, the club and bar space introduces a refined identity and a more premium, design-led environment. The result is a modern, elevated lounge that not only looks and functions better but also aligns more clearly with
Three UK’s hit campaign Gravlax, which first aired in 2022, is back on air for six weeks in April and May, 2026. The TVC features a nervous boyfriend faced with an intimidating restaurant menu while dining with his in-laws. After hitting the search button, he finds himself lakeside with a Scandinavian fisherman, who reveals that ‘gravlax’ is nothing more than cured
In a market where attention is scarce and advertising is easily ignored, 3 adopted a new brand strategy: choosing to reflect culture over advertising, through a unique storytelling collaboration with Danish singer and poet Tobias Rahim. The result was a record-breaking 98% ad recall in cinemas, the highest ever measured in Denmark. Built around mystery
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Q4 2025 saw SMARTY roll out a series of culturally relevant integrated campaigns, supported by sharp comms and influencer activations that boosted awareness and impact. SMARTY’s ATL Autumn Marketing campaign, built around the line “You’re free to leave anytime”, tapped into demand around the new iPhone 17 launch. Backed by increased spend, it aimed to
The Rumours Are True Read More »
In step with Hong Kong’s transport and infrastructure upgrades, Three continues to expand and strengthen 5G network along key transport routes across the city. In December 2025, the Central Kowloon Bypass (Yau Ma Tei section) – a 4.7 km express route linking West Kowloon to East Kowloon – officially opened. Three deployed its 5G Golden
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HUTCH keeps customer centricity at its core to deliver a value proposition beyond connectivity for its customers. In a world-first, Hutch introduced a roaming package that includes complimentary insurance cover. “Roam Ready with Hutch” bundles 10GB of roaming data with USD 5,000 worth of free travel insurance. The launch was supported by the first
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