In March this year, HUTCH brought the stadium atmosphere to the streets, turning the T20 Cricket World Cup into a nationwide cricket movement. Through a bold, on-the-ground activation, the brand brought cricket directly to communities, inviting fans to become part of a shared national moment.
The travelling wishing truck, featuring Sri Lanka’s largest cricket bat, transformed streets into vibrant fan zones. The 25-foot (7.6 metre) bat, signed by global cricketing legend Kumar Sangakkara, travelled across 40+ cities, bringing interactive games and instant rewards to fans. By blending sport, culture, and community – and stepping beyond traditional channels – HUTCH reinforced its role as a market disruptor deeply in tune with the spirit of Sri Lankan cricket.
Going beyond traditional retail, these outlets integrate renewable energy, sustainable materials, and e-waste recycling into a more experience-driven environment.
Meanwhile, HUTCH continues to push innovation through its sustainability-led retail vision, expanding from its first Signature outlet into a growing network of future-ready spaces across key urban hubs.
The evolution of HUTCH’s Signature+ store in Colombo Fort, the city’s key business district, marks the next phase in customer engagement. Going beyond traditional retail, these outlets integrate renewable energy, sustainable materials, and e-waste recycling into a more experience-driven environment.
By embedding sustainability into its physical footprint, HUTCH is setting a new benchmark for responsible, innovation-led retail, proving that a telco can drive real, on-the-ground change while staying closely connected to its communities.
In business, HUTCH is also reshaping how local companies operate and grow. Through HUTCH Enterprise, the brand is accelerating Sri Lanka’s digital transformation by combining connectivity with scalable digital solutions, from IoT and cloud services to cybersecurity and workplace digitisation.
HUTCH’s mission is to help businesses of all sizes leapfrog into a more resilient, tech-driven future. As demand grows for agile and cost-effective solutions, HUTCH is positioning itself as both a connectivity provider and digital enabler, empowering businesses to innovate and compete in Sri Lanka’s expanding digital economy.