Customers are smiling and laughing in WINDTRE’s latest TVC, which spotlights a free 5G upgrade and in-store support.
In a fast-paced and complex world, WINDTRE’s new brand platform taps into a key insight: people want solid support and practical solutions they can count on.
At the heart of the new campaign are WINDTRE stores – and the WINDTRE Assistants who bring them to life. With empathy and expertise, these in-store professionals guide customers every step of the way, from browsing to buying.
In the TV spot, ‘5G Gratis’, Fiorello, one of Italy’s most famous entertainers, accompanies a customer into a WINDTRE store. They share a laugh as a WINDTRE Assistant tells them the upgrade from 4G to 5G is completely free. The playful in-store interactions reflect the campaign’s human tone – and the real value WINDTRE can deliver.
The campaign launched in May with a customer care offer: free 5G activation for prepaid users, including individuals and VAT-registered professionals who hadn’t yet activated the service. Available in-store until 4 June, the offer encouraged personal visits and underscored the importance of face-to-face support.
WINDTRE’s bigger promise? To simplify life – not just through mobile, but with its Energy and Insurance offerings, delivering value across every aspect of daily life.
Watch the TV spot here.
