In July 2025, Three Ireland launched its brand new store at Dundrum Town Centre, Ireland’s most prestigious shopping destination. But it didn’t just launch – it set a new retail benchmark, thanks to an innovative fit-out that won ‘Retail Tech Store of the Year’ at the 2025 Retail Excellence Awards. It was also nominated in the ‘Fit Out 2025 Awards’.
Designed with today’s growing online shopping habits in mind, the space encourages customers to browse, interact and return.
Months in the making, the new flagship store delivers an elevated, fully connected retail experience. Staying true to Three’s lifestyle roots and tailored to the Irish market, the team looked to global retail trends to rethink and refresh the lifestyle store model.
Designed with today’s growing online shopping habits in mind, the space encourages customers to browse, interact and return.
A standout feature is the huge entrance bulkhead, the largest of its kind in Ireland, grabbing attention from the moment customers arrive. In store, visitors step into an immersive atmosphere, featuring a theatre space for events, standout product displays, and sophisticated digital touchpoints such as a ‘lift a product and learn’ tool.
Three sees the flagship store as a testing ground for future rollouts across the country. The big takeaway is clear product segmentation, creating an open, easy-to-navigate space that feels both premium and effortless.