Drei has picked up two major awards for its ‘Like a Pro’ youth sports initiative, which gives young people the chance to experience life as professional athletes.
First, Drei won Bronze at the Austrian Event Awards in the Corporate Public Events (B2P) category. Then, at the VAMP Awards 2025 – which recognise the best in below-the-line marketing and Digital Out of Home (DOOH) – Drei earned another Bronze for Best Live Marketing Activity.
The ‘Like a Pro’ campaign supports youth sports clubs across Austria by offering unforgettable experiences that let aspiring young athletes step into the shoes of a pro. From match day in a major stadium to professional training with a real sports star or even fulfilling unique, personalised club wishes, participants selected from a range of ready-made experience packages.
In total, Drei supported 500 participants across 57 sports, with 48 activations nationwide. By championing the next generation of Austrian sports talent and delivering smiles to young athletes, Drei continues to inspire through innovation, opportunity and heart.
Learn about the ‘Like a Pro’ campaign here and watch the campaign video here.
Read more about the Austrian Event Awards here and the VAMP Awards here.
