September 2025 saw the launch of Three UK’s latest consumer brand campaign, ‘Two networks are better than one’, created in collaboration with Vodafone UK.
It’s the first fully integrated campaign since the Three-Vodafone merger, highlighting the benefits customers are already receiving from both brands, including more coverage, faster speeds, and fewer dead spots. Customers’ devices automatically connect to the best coverage available – whether that’s Vodafone or Three – effectively giving them access to two networks at no extra cost.
From two teenagers nervously waiting for a crush’s message, to friends sharing memes with one another, the takeaway is simple: when two networks come together, there’s more opportunity for connection.
The campaign is united by one simple concept: two networks really are better than one. It marks the first time Vodafone and Three have shown up together for consumers, while still keeping each brand’s distinct personalities intact. The campaign was rolled out across channels including TV, cinema, OOH, retail, social and digital, allowing each brand’s unique creative assets to talk to each other while delivering the same unified message.
Each brand released its own 30-second film, with voiceovers landing the core message of two networks coming together. Both TV spots feature Labrinth’s ‘Express Yourself’ as the soundtrack.
Three’s AV celebrates ‘small life’ moments, as a camera is dropped into a British park. From two teenagers nervously waiting for a crush’s message, to friends sharing memes with one another, the takeaway is simple: when two networks come together, there’s more opportunity for connection.
The campaign came to life nationwide through OOH activations featuring both Vodafone UK and Three side by side in playful conversation. Copy lines such as ‘Two networks are better than one’ are answered with ‘We totally agree’ and ‘Cheers to that!’
To round it off, the campaign ran across social and digital channels, supported by a partnership with The Guardian spanning print and display.