3Denmark just became Denmark’s first-ever mobile operator to create a bespoke TV commercial in collaboration with Apple. The TVC, for the iPhone 17 Pro, launched in Q4 2025 and it marked a unique opportunity for 3Denmark to blend Apple’s product design with the mobile operator’s playful brand universe.
The iPhone 17 Pro – which Apple coincidentally launched in an orange colourway this year – mirrors 3Denmark’s brand palette. To showcase the new iPhone model in the most fun and visually striking way, the TVC takes inspiration from the new Center Stage feature, which ensures that no one gets cropped out of the frame when taking selfies. The camera simply expands all by itself.
The campaign aired on TV, in cinemas, around Copenhagen and across 3Denmark’s digital channels.
Watch the TV spot here.
The campaign aired on TV, in cinemas, around Copenhagen and across 3Denmark’s digital channels.
To mark this bespoke partnership, 3’s iPhone 17 Pro deal starts from 200 kr./month.