Tre’s most heartfelt campaign yet, shows how small gestures can go a long way. Focused on value-for-money and human connection, it’s already Tre’s second-most-liked campaign since 2018.
Launched in April, Tre’s new brand platform aims to boost brand love and consideration and break down barriers among non-customers. Driven by consumer insight, the campaign captures the spirit of the times through relatable, slice-of-life moments – showing how even small gestures of generosity can have a big impact.
At its core is the communications concept’s manifesto: “Det finaste man kan ge är lite mer” (“The finest thing you can give is a little more”). These moments cost nothing but let humanity shine. The more we give of ourselves, the richer we become – a message Tre delivers through both storytelling and value-for-money offers.
Three heartwarming TVCs bring the idea to life. In the first, a stadium worker plays cheering crowd sounds just as a young girl playing football alone scores a goal. The second shows a son adding a heart emoji to a message for his mum. In the third, a man wakes in the middle of the night to send a good luck text before a friend’s job interview.
The campaign delivers a clear, distinctive message across all channels, supported by strong brand assets, with Supertramp’s classic track “Give a Little Bit” standing out.
