Q4 2025 saw SMARTY roll out a series of culturally relevant integrated campaigns, supported by sharp comms and influencer activations that boosted awareness and impact. SMARTY’s ATL Autumn Marketing campaign, built around the line “You’re free to leave anytime”, tapped into demand around the new iPhone 17 launch. Backed by increased spend, it aimed to […]
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In step with Hong Kong’s transport and infrastructure upgrades, Three continues to expand and strengthen 5G network along key transport routes across the city. In December 2025, the Central Kowloon Bypass (Yau Ma Tei section) – a 4.7 km express route linking West Kowloon to East Kowloon – officially opened. Three deployed its 5G Golden
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HUTCH keeps customer centricity at its core to deliver a value proposition beyond connectivity for its customers. In a world-first, Hutch introduced a roaming package that includes complimentary insurance cover. “Roam Ready with Hutch” bundles 10GB of roaming data with USD 5,000 worth of free travel insurance. The launch was supported by the first
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3Denmark just became Denmark’s first-ever mobile operator to create a bespoke TV commercial in collaboration with Apple. The TVC, for the iPhone 17 Pro, launched in Q4 2025 and it marked a unique opportunity for 3Denmark to blend Apple’s product design with the mobile operator’s playful brand universe. The iPhone 17 Pro – which Apple
September 2025 saw the launch of Three UK’s latest consumer brand campaign, ‘Two networks are better than one’, created in collaboration with Vodafone UK. It’s the first fully integrated campaign since the Three-Vodafone merger, highlighting the benefits customers are already receiving from both brands, including more coverage, faster speeds, and fewer dead spots. Customers’ devices
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In July 2025, Three Ireland launched its brand new store at Dundrum Town Centre, Ireland’s most prestigious shopping destination. But it didn’t just launch – it set a new retail benchmark, thanks to an innovative fit-out that won ‘Retail Tech Store of the Year’ at the 2025 Retail Excellence Awards. It was also nominated in
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Tre Sweden scored big in its first year as sponsor of 3Arena, bringing its “We Give More” brand position to life through major live moments, from the Nordic Star Cup to sell-out football matches and concerts with headlining artists like Kendrick Lamar and Imagine Dragons. In 2025, 3Arena became Sweden’s most visited arena, welcoming 1.4
Drei has picked up two major awards for its ‘Like a Pro’ youth sports initiative, which gives young people the chance to experience life as professional athletes. First, Drei won Bronze at the Austrian Event Awards in the Corporate Public Events (B2P) category. Then, at the VAMP Awards 2025 – which recognise the best in below-the-line
It’s official – Three is Ireland’s No.1 network. To mark its rise to the top, Three launched the ‘Three Becomes One’ campaign, featuring a retail takeover and a digital stunt at the iconic 3Arena. The No.1 ranking, independently verified by OpenSignal, reflects Three’s leadership in 5G coverage, reliability and overall performance. The playful campaign came to life with temporary
Three Hong Kong marks the 5th anniversary of its 5G rollout with the launch of 5.5G – and a new recruit: robot shop manager 3 Boy. With faster speeds, better coverage, and the rollout of Agentic AI, Three’s 5.5G upgrade is supercharging connectivity and powering Hong Kong’s mega event economy. From major concerts to cultural festivals, 5.5G
