Recognising the hardship experienced by Sri Lankans during the country’s worst ever economic crisis, Hutch shared their open and agile approach to offer customers undisrupted connectivity at affordable prices. In 2023, Hutch rolled out a string of four key campaigns that reinforced its drive to excel in the fight back. These included a ‘Freedom of […]
Presenting another take on WHAM’s opening keynote about AI and creativity, artist Benedict Davies considers the impact of AI on the creative professions. While hype around AI might predict the future redundancy of human creativity, Marcel Duchamp’s revolutionary ‘The Creative Act’ suggests otherwise. In 1957, the pioneering artist advocated that “the creative act is
Artful intelligence Read More »
Drei made bold moves this year to attract the growing youth market in Austria with unlimited 5G tariffs for smartphones and homes. Just this December a new Tik Tok channel has been launched to communicate more effectively with a youth market. A “Try before you buy” campaign was a first-ever in the country. With up³
On the up & in the mix Read More »
SUPREME connects high net-worth customers with prestigious benefits, high-end experiences and privileges. And we got to see how the brand is delivering its promise through a series of exciting activations, and more importantly, the extra network resources provided to this group of creamy customers. SUPREME began as a customer loyalty program “3SUPREME” under 3 Hong
Still in its infancy as a MVNO, SMARTY is a brand that already has a compelling story to tell – and in its market update we heard how such a simple ‘no-nonsense’ strategy can strike a chord with consumers. In spite of a tightening of consumer purse strings due to high inflation, Three UK’s sister
Three years on from establishing its ‘Life Needs a Big Network’ brand platform, Three UK showed us how the brand is ‘growing up’, becoming more and more relevant for consumers, and appealing to a broader set of segments. What’s working, according to Three, is a new and distinctive brand language, and a focus on authenticity
Your best phone life Read More »
Italian economic context has shaped a hyper-competitive telco market in Italy. Forum keynote speaker Tommaso Vitali, explained WINDTRE’s decision to establish itself as a multi-service company – a move three years in the making, which has culminated in WINDTRE’s launch of energy and insurance offers in recent times. WINDTRE’s brand position has also shifted –
Closer to families Read More »
Three Hong Kong focussed on a review of their highly successful and uniquely authentic Honey Bee campaign, an initiative that broke the pattern of one-way, top-down marketing strategies, by putting the consumer right at the heart of their network quality improvements. In a hyper competitive and saturated telco market, the top four operators consistently
A sweeter mobile experience Read More »
As the market leader in Ireland’s mobile landscape, Three showed us how it continues to hero the positive power of connectivity, on its multi-year journey to becoming a connected living lifestyle brand. In 2023, Jeff, Three’s award-winning bearded dragon, returned to welcome broadband to the ‘Connected Life’ platform. Speaking to the whole market, Three
Satisfaction guaranteed Read More »
