Closer to families

Italian economic context has shaped a hyper-competitive telco market in Italy. Forum keynote speaker Tommaso Vitali, explained WINDTRE’s decision to establish itself as a multi-service company – a move three years in the making, which has culminated in WINDTRE’s launch of energy and insurance offers in recent times. WINDTRE’s brand position has also shifted – […]

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A sweeter mobile experience

Three Hong Kong focussed on a review of their highly successful and uniquely authentic Honey Bee campaign, an initiative that broke the pattern of one-way, top-down marketing strategies, by putting the consumer right at the heart of their network quality improvements.   In a hyper competitive and saturated telco market, the top four operators consistently

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