News

Catch up on the latest news from around the world.

More Freedom

As competitors introduced fresh price rises across the market, SMARTY doubled down on what it does best: flexibility. Its integrated ATL Spring …

Beyond Connectivity

In March this year, HUTCH brought the stadium atmosphere to the streets, turning the T20 Cricket World Cup into a nationwide cricket movement. Through a …

Tre takes flight

On 1 April, Tre Sweden launched a milestone strategic partnership with Scandinavian Airlines (SAS) alongside 3 Denmark, marking a major cross-Nordic initiative …

Smart Ports

Autonomous vehicles are quickly becoming a reality, driven by the high-speed and low-latency capabilities of Three’s 5G network. Three Hong Kong recently provided …

Club 3

3Arena’s Kaleidoscope Lounge has been reimagined as Club 3, marking a significant step forward for the Three brand within one of Ireland’s premier …

Hot Line Hut

Three UK’s hit campaign Gravlax, which first aired in 2022, is back on air for six weeks in April and May, 2026. The TVC features a nervous …

Culture over advertising

In a market where attention is scarce and advertising is easily ignored, 3 adopted a new brand strategy: choosing to reflect culture …

The Rumours Are True

Q4 2025 saw SMARTY roll out a series of culturally relevant integrated campaigns, supported by sharp comms and influencer activations that boosted …

Hong Kong’s Golden Commute

In step with Hong Kong’s transport and infrastructure upgrades, Three continues to expand and strengthen 5G network along key transport routes across …