As competitors introduced fresh price rises across the market, SMARTY doubled down on what it does best: flexibility. Its integrated ATL Spring …
News
Catch up on the latest news from around the world.
Beyond Connectivity
In March this year, HUTCH brought the stadium atmosphere to the streets, turning the T20 Cricket World Cup into a nationwide cricket movement. Through a …
Tre takes flight
On 1 April, Tre Sweden launched a milestone strategic partnership with Scandinavian Airlines (SAS) alongside 3 Denmark, marking a major cross-Nordic initiative …
Smart Ports
Autonomous vehicles are quickly becoming a reality, driven by the high-speed and low-latency capabilities of Three’s 5G network. Three Hong Kong recently provided …
Hot Line Hut
Three UK’s hit campaign Gravlax, which first aired in 2022, is back on air for six weeks in April and May, 2026. The TVC features a nervous …
Culture over advertising
In a market where attention is scarce and advertising is easily ignored, 3 adopted a new brand strategy: choosing to reflect culture …
The Rumours Are True
Q4 2025 saw SMARTY roll out a series of culturally relevant integrated campaigns, supported by sharp comms and influencer activations that boosted …
Hong Kong’s Golden Commute
In step with Hong Kong’s transport and infrastructure upgrades, Three continues to expand and strengthen 5G network along key transport routes across …