Sweden

Tre’s most heartfelt campaign yet, shows how small gestures can go a long way. Focused on value-for-money and human connection, it’s already Tre’s second-most-liked campaign since 2018. Launched in April, Tre’s new brand platform aims to boost brand love and consideration and break down barriers among non-customers. Driven by consumer insight, the campaign captures the spirit […]

Tre has made a strong comeback in Q1 2025, reclaiming the #1 position in Ad Awareness after a dip in Q4 2024. The decline last year was due to factors such as reduced media presence, narrower messaging, shifts in brand tonality and assets and increased spending by competitors, which gained them more visibility. Tre’s launch

As Christmas and the New year appear on the horizon, Tre powers into Q4 in Sweden with big, bold moves. Tre recently launched a major network campaign to boost brand perception and solidify its reputation as a network leader, paving the way for its new brand positioning across both B2C and B2B. With NPS at

Tre is on a roll in 2023, pushing to gain market share against a backdrop of high inflation and stiff market challenges in Sweden. And the operator has serious ambitions in the B2B and fixed/ISP provider context. With the momentum building for its ‘Trevligt’ platform, Tre rolled out an integrated 2023 campaign targeting both family

Most Swedish customers think of Tre simply as a mobile network. Tre wanted to challenge brand perception where it counts most – at home. The strategy was to launch the “broadband worth remembering” campaign, showing customers the ease of setup in addition to the great benefits. It began with an outreach campaign for Tre’s updated