Sweden

On 1 April, Tre Sweden launched a milestone strategic partnership with Scandinavian Airlines (SAS) alongside 3 Denmark, marking a major cross-Nordic initiative focused on travel, connectivity, and customer experience.  Three is delivering connectivity for 14,000 SAS employees across Sweden, Denmark, and Norway – from offices and airports to 10,000 metres up in the air. Central to the partnership is […]

Tre Sweden scored big in its first year as sponsor of 3Arena, bringing its “We Give More” brand position to life through major live moments, from the Nordic Star Cup to sell-out football matches and concerts with headlining artists like Kendrick Lamar and Imagine Dragons. In 2025, 3Arena became Sweden’s most visited arena, welcoming 1.4

Tre’s most heartfelt campaign yet, shows how small gestures can go a long way. Focused on value-for-money and human connection, it’s already Tre’s second-most-liked campaign since 2018. Launched in April, Tre’s new brand platform aims to boost brand love and consideration and break down barriers among non-customers. Driven by consumer insight, the campaign captures the spirit

Tre has made a strong comeback in Q1 2025, reclaiming the #1 position in Ad Awareness after a dip in Q4 2024. The decline last year was due to factors such as reduced media presence, narrower messaging, shifts in brand tonality and assets and increased spending by competitors, which gained them more visibility. Tre’s launch

As Christmas and the New year appear on the horizon, Tre powers into Q4 in Sweden with big, bold moves. Tre recently launched a major network campaign to boost brand perception and solidify its reputation as a network leader, paving the way for its new brand positioning across both B2C and B2B. With NPS at

Tre is on a roll in 2023, pushing to gain market share against a backdrop of high inflation and stiff market challenges in Sweden. And the operator has serious ambitions in the B2B and fixed/ISP provider context. With the momentum building for its ‘Trevligt’ platform, Tre rolled out an integrated 2023 campaign targeting both family

Most Swedish customers think of Tre simply as a mobile network. Tre wanted to challenge brand perception where it counts most – at home. The strategy was to launch the “broadband worth remembering” campaign, showing customers the ease of setup in addition to the great benefits. It began with an outreach campaign for Tre’s updated