Sweden

Tre is on a roll in 2023, pushing to gain market share against a backdrop of high inflation and stiff market challenges in Sweden. And the operator has serious ambitions in the B2B and fixed/ISP provider context. With the momentum building for its ‘Trevligt’ platform, Tre rolled out an integrated 2023 campaign targeting both family […]

Most Swedish customers think of Tre simply as a mobile network. Tre wanted to challenge brand perception where it counts most – at home. The strategy was to launch the “broadband worth remembering” campaign, showing customers the ease of setup in addition to the great benefits. It began with an outreach campaign for Tre’s updated