Sri Lanka

In March this year, HUTCH brought the stadium atmosphere to the streets, turning the T20 Cricket World Cup into a nationwide cricket movement. Through a bold, on-the-ground activation, the brand brought cricket directly to communities, inviting fans to become part of a shared national moment.  The travelling wishing truck, featuring Sri Lanka’s largest cricket bat, transformed streets into […]

HUTCH keeps customer centricity at its core to deliver a value proposition beyond connectivity for its customers.     In a world-first, Hutch introduced a roaming package that includes complimentary insurance cover. “Roam Ready with Hutch” bundles 10GB of roaming data with USD 5,000 worth of free travel insurance. The launch was supported by the first

Hutch is helping unlock Sri Lanka’s potential with its new campaign, “Empowering Sri Lanka’s Digital Future.”
 In partnership with global learning provider Trainocate, the initiative – powered by the slogan “When opportunities are unlocked, true potential unfolds” – offers Sri Lankans access to over 5,000 professional courses. At the core of the campaign is the ‘SriLankanization

Hutch is making two exciting strategic shifts in its approach to audience engagement through social media. First, with the launch of ‘Level-Up’, Hutch is offering access to 11 leading social media apps. Much more than just communication tools – they’re powerful resources for fostering meaningful connections, learning new skills, facilitating personal and professional development, and

In Sri Lanka, Hutch’s groundbreaking new initiative allows people to effortlessly join the Hutch network by simply scanning a QR code. Taking convenience to new heights, QR codes have been strategically placed in key locations across the island nation from bustling streets to railway stations. It’s a game changer for Sri Lankans during a time

Recognising the hardship experienced by Sri Lankans during the country’s worst ever economic crisis, Hutch shared their open and agile approach to offer customers undisrupted connectivity at affordable prices. In 2023, Hutch rolled out a string of four key campaigns that reinforced its drive to excel in the fight back. These included a ‘Freedom of

In light of the slow road to economic recovery in Sri Lanka, Hutch’s recent engagement in events and sponsorship post-Covid has been on pause. However, this summer, Hutch pressed play once again, actively going to market with strategic event partnerships, bringing new and positive interaction with key audience segments. Throughout July, four key events spanning