Brand partnerships

In light of the slow road to economic recovery in Sri Lanka, Hutch’s recent engagement in events and sponsorship post-Covid has been on pause. However, this summer, Hutch pressed play once again, actively going to market with strategic event partnerships, bringing new and positive interaction with key audience segments.

Throughout July, four key events spanning music, cinema and cultural shows across four provinces in the country reached sizeable audiences of varying economic tiers. The events have brought Hutch greater brand salience, and boosted morale across the country.

The ‘Sooriyan FM Mega Blast’ big stage musical show – hosted by no.1 Tamil radio channel Sooriyan FM – attracted a huge crowd of young music lovers, enjoying both traditional and modern Sri Lankan music.

Hutch had the pleasure of partnering up for the premiere of ‘Mission Impossible: Dead Reckoning Part One’ at the Colombo City Centre on July 13, 2023. As well as audience goers relishing in the incredible big screen stunts, 12 lucky Hutch customers – and their family and friends – won tickets for the special screening.

The two other big stage shows Hutch partnered with were the ‘Getabaru Perahera’ big stage musical show and the ‘Hiru Mega Blast 25th anniversary’ event. Hosted by no.1 Sinhalese radio station, Hiru FM, the Hiru Mega Blast show celebrated 25 years in broadcast and featured popular live music band, Volare.

Hutch’s strategic brand partnerships across the entertainment and arts has been a huge success, reaching over 200,000 audience members via the events.

Hutch’s brand power is evident, having just been recognised by ‘LMD Brand Finance 2023’, as one of the ‘Top 50 Most Valuable Brands’ in Sri Lanka. Hutch says it’s “honoured and privileged to receive the award,” and that it’s testament to “the unwavering efforts rendered by our workforce across the island.” Hutch remains determined to go above and beyond for its customers, and to serve the people in its mission to achieve a digitally resurgent Sri Lanka.