In a market where attention is scarce and advertising is easily ignored, 3 adopted a new brand strategy: choosing to reflect culture over advertising, through a unique storytelling collaboration with Danish singer and poet Tobias Rahim. The result was a record-breaking 98% ad recall in cinemas, the highest ever measured in Denmark. Built around mystery […]
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3Denmark just became Denmark’s first-ever mobile operator to create a bespoke TV commercial in collaboration with Apple. The TVC, for the iPhone 17 Pro, launched in Q4 2025 and it marked a unique opportunity for 3Denmark to blend Apple’s product design with the mobile operator’s playful brand universe. The iPhone 17 Pro – which Apple
A surfer travels in his Kombi van, singing “Life is simple, life is free, I got no worries” on his ukulele. This is the heart of 3 Danmark’s new marketing universe, inspired by the carefree, laid-back vibes of surfers’ “no worries” culture. Riding the wave of this new surfer universe, 3 wants to show customers
In a crowded telco market dominated by tactical and promotional messaging, brand attribution and recall have become increasingly important for brands like 3 Danmark. In other words, how to stand out and be remembered? That’s why, with the help of London-based global brand guardians WHAM, 3 has recently carried out a project to optimize its
In Denmark, 3 has launched a suite of Apple One and Apple TV+ special subscription packages to their 1.5 million customer base. Completely new in market, subscribers get three months free access and bonus data of up to 100GB with the deal, combining premier Apple entertainment services with their mobile subscription. Apple One customers can
