UK

Q4 2025 saw SMARTY roll out a series of culturally relevant integrated campaigns, supported by sharp comms and influencer activations that boosted awareness and impact. SMARTY’s ATL Autumn Marketing campaign, built around the line “You’re free to leave anytime”, tapped into demand around the new iPhone 17 launch. Backed by increased spend, it aimed to […]

September 2025 saw the launch of Three UK’s latest consumer brand campaign, ‘Two networks are better than one’, created in collaboration with Vodafone UK. It’s the first fully integrated campaign since the Three-Vodafone merger, highlighting the benefits customers are already receiving from both brands, including more coverage, faster speeds, and fewer dead spots. Customers’ devices

Three UK’s latest campaign taps into that feel-good glow that comes with being an exclusively rewarded Three customer. April saw the launch of ‘Glow with Three’ – a brand campaign that highlights the warm, satisfied feeling customers get when they score a great deal or reward. That internal ‘glow’ takes centre stage in the TV spot,

A bride turns up at her own wedding reception – only to be turned away for not having an invite. Meanwhile, a woman sits through a “pre-pre-interview” for a part-time barista job. What a load of malarkey! It’s all part of SMARTY UK’s cheeky and light-hearted brand comms: keeping things simple. This spring, SMARTY launched its

Through the power of AI, the #WeSeeYou Network – a culture-shifting initiative between Three UK and Chelsea Football Club, celebrating inspirational women in football – is shining a light on the legendary Lily Parr. A trailblazer in the women’s game, Lily Parr scored over 900 goals (that’s more than Ronaldo!), played to crowds of over

This Spring, SMARTY is renewing its commitment to simplicity with a range of exciting new initiatives and activations, including fresh TV and radio ads, attention-grabbing outdoor billboards, social media campaigns, and customer communications. Reinforcing its promise of great value with no lengthy contracts or unexpected price hikes, SMARTY reminds customers why they chose the brand

The Oscars of Marketing and Brand Strategy, Three has been awarded Bronze at the UK’s prestigious IPA Effectiveness Awards for their entry, “Three and the effectiveness of grown-up marketing.” It’s a coming-of-age story for Three, charting its journey from a youthful challenger in the UK telco market – thriving on bold risks and disruptive campaigns

In April this year, Three, in partnership with Chelsea FC and Samaritans, re-launched their #TalkMoreThanFootball campaign, to encourage UK football fans to open up and talk about their mental health. Research of 2,000 football fans across the UK shows that two-thirds (67%) of fans struggle with their mental health, whilst 1 in 3 have never

Still in its infancy as a MVNO, SMARTY is a brand that already has a compelling story to tell – and in its market update we heard how such a simple ‘no-nonsense’ strategy can strike a chord with consumers. In spite of a tightening of consumer purse strings due to high inflation, Three UK’s sister

Three years on from establishing its ‘Life Needs a Big Network’ brand platform, Three UK showed us how the brand is ‘growing up’, becoming more and more relevant for consumers, and appealing to a broader set of segments. What’s working, according to Three, is a new and distinctive brand language, and a focus on authenticity