Less Malarkey

Still in its infancy as a MVNO, SMARTY is a brand that already has a compelling story to tell – and in its market update we heard how such a simple ‘no-nonsense’ strategy can strike a chord with consumers. In spite of a tightening of consumer purse strings due to high inflation, Three UK’s sister […]

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Your best phone life

Three years on from establishing its ‘Life Needs a Big Network’ brand platform, Three UK showed us how the brand is ‘growing up’, becoming more and more relevant for consumers, and appealing to a broader set of segments. What’s working, according to Three, is a new and distinctive brand language, and a focus on authenticity

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The people that count

‘Life needs a big network’ and yet the strength of that network relies equally on the dedicated people who build, connect and serve. This month, Three UK strengthens its support for charity partner, Samaritans, via the Samaritans Training School, which guarantees a more flexible and accessible training process for volunteers. With a £150,000 donation, Three

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