This summer, Drei shook up Austria’s discount market with the repositioning of up³, Austria’s most modern mobile solution. The campaign is generating a buzz and attracting a wave of new customers. Now, with Phase 2, Drei is capitalising on this momentum by focusing on what sets up³ apart: simplicity, flexibility and transparency. Drei’s latest TVC […]
The Oscars of Marketing and Brand Strategy, Three has been awarded Bronze at the UK’s prestigious IPA Effectiveness Awards for their entry, “Three and the effectiveness of grown-up marketing.” It’s a coming-of-age story for Three, charting its journey from a youthful challenger in the UK telco market – thriving on bold risks and disruptive campaigns
As Christmas and the New year appear on the horizon, Tre powers into Q4 in Sweden with big, bold moves. Tre recently launched a major network campaign to boost brand perception and solidify its reputation as a network leader, paving the way for its new brand positioning across both B2C and B2B. With NPS at
In September, WINDTRE launched a new TV spot promoting its latest bundle offer – Super Fibra and the Netflix Standard plan with advertising – at an attractive price of €28.99 per month. This campaign marks the first time WINDTRE has combined the costs of both home broadband and a Netflix plan with advertising into one
In Hong Kong, Three collaborated with the renowned experimental theatre group Zuni Icosahedron (Zuni), to produce the city’s first 5.5G-powered drama, “Left Unsaid,” which premiered in November at the Grand Theatre of the Hong Kong Cultural Centre. This groundbreaking collaboration is set to reshape the local arts scene by merging cutting-edge technology with immersive theatre.
Three is on a roll with its latest campaign to promote Three Broadband, showcasing the brand’s key benefit of “Plug and Play” in a fun and engaging way. Bringing together Ireland’s podcasting juggernauts, Three’s PR and Engagement team kicked off the first-of-its-kind podcast tour, offering fans a unique opportunity to host their favourite podcasts live
A surfer travels in his Kombi van, singing “Life is simple, life is free, I got no worries” on his ukulele. This is the heart of 3 Danmark’s new marketing universe, inspired by the carefree, laid-back vibes of surfers’ “no worries” culture. Riding the wave of this new surfer universe, 3 wants to show customers
According to a recent global survey, 72% of cyber attacks in Asia stem from a shortage of skilled specialists in cybersecurity. And with the cost of global cybercrime projected to rise to nearly US $14 trillion in the next 5 years, there’s a clear need for action. To safeguard Indonesia’s digital economy, Indosat Ooredoo Hutchison
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WINTRE has announced second-year results in its long-term sustainability plan. The ESG initiatives and sustainability plan include 10 concrete, business-integrated objectives over a 2025-2030 time period, with 27 measurable KPIs. The ‘NeoConnessi’ project, created to ensure child protection in the digital domain, has reached more than 1.5 million children and their families since it began
Bridging the divide Read More »
In Sri Lanka, Hutch’s groundbreaking new initiative allows people to effortlessly join the Hutch network by simply scanning a QR code. Taking convenience to new heights, QR codes have been strategically placed in key locations across the island nation from bustling streets to railway stations. It’s a game changer for Sri Lankans during a time
