This summer, Drei shook up Austria’s discount market with the repositioning of up³, Austria’s most modern mobile solution. The campaign is generating a buzz and attracting a wave of new customers. Now, with Phase 2, Drei is capitalising on this momentum by focusing on what sets up³ apart: simplicity, flexibility and transparency.
Drei’s latest TVC features a young, hip skateboarder cruising through the city past a billboard of himself that reads: “Up into the future,” highlighting up³’s standout features, namely its 24/7 convenience. Fast, 100% digital and practical, up³ offers a seamless user experience that’s completely hassle-free. Customers can easily manage everything in the app – whether it’s activating plans, making changes, or tracking costs – everything is simply organised in one place.
Flexibility is key, with options for additional packages for both Germany and abroad, as well as the option to pause or upgrade plans. And there are no surprises—no bill shocks, no hidden fees. If a service isn’t included (eg. roaming), no additional costs are incurred.
Drei has also made switching easier with free number portability and automatic cancellation of old contracts, removing resistance from the sign-up process. And for the minimalist customer, Drei has introduced up³ Start – just €4.90 for 10GB of data and 1,000 mins/SMS.
See the latest TVC here.