This summer, Drei shook up Austria’s discount market with the repositioning of up³, Austria’s most modern mobile solution. The campaign is generating a buzz and attracting a wave of new customers. Now, with Phase 2, Drei is capitalising on this momentum by focusing on what sets up³ apart: simplicity, flexibility and transparency. Drei’s latest TVC […]
Summer just got a whole lot more liberating for Austria’s younger generation, thanks to the ‘No Limits’ campaign from Drei. Launching in June, Drei has offered 12-27 year-old customers unlimited 5G data, with free calls for 3 months on a basic plan. It’s a pretty good deal for students and young adults who want to
‘No limits’ summer Read More »
Drei made bold moves this year to attract the growing youth market in Austria with unlimited 5G tariffs for smartphones and homes. Just this December a new Tik Tok channel has been launched to communicate more effectively with a youth market. A “Try before you buy” campaign was a first-ever in the country. With up³
On the up & in the mix Read More »
