Austria

There are many key moments in a child’s life – the first word, the first step, the first day at school… and, at some point, the first smartphone. Unlike those early milestones, the decision of when it’s time for a phone is up to the parents. For most families, this moment comes between the ages […]

This summer, Drei shook up Austria’s discount market with the repositioning of up³, Austria’s most modern mobile solution. The campaign is generating a buzz and attracting a wave of new customers. Now, with Phase 2, Drei is capitalising on this momentum by focusing on what sets up³ apart: simplicity, flexibility and transparency. Drei’s latest TVC

Summer just got a whole lot more liberating for Austria’s younger generation, thanks to the ‘No Limits’ campaign from Drei. Launching in June, Drei has offered 12-27 year-old customers unlimited 5G data, with free calls for 3 months on a basic plan. It’s a pretty good deal for students and young adults who want to

Drei made bold moves this year to attract the growing youth market in Austria with unlimited 5G tariffs for smartphones and homes. Just this December a new Tik Tok channel has been launched to communicate more effectively with a youth market. A “Try before you buy” campaign was a first-ever in the country. With up³