Reis Reffold

Rising star

Three Ireland’s total customer base has reached 4.1 million active customers in H1, 2023. This has risen 9% over the past six months, and is substantially higher than H1 2022 results, at 3.4 million customers. Of the 4.1 million, 3.29 million are contract customers, accounting for 79% of the total customer base. With 99% 4G nationwide […]

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The people that count

‘Life needs a big network’ and yet the strength of that network relies equally on the dedicated people who build, connect and serve. This month, Three UK strengthens its support for charity partner, Samaritans, via the Samaritans Training School, which guarantees a more flexible and accessible training process for volunteers. With a £150,000 donation, Three

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At the threshold

WHAM kicked off the forum with keynotes that addressed two of the biggest issues facing today’s telco brands.   First, Artificial Intelligence. Should we as creative people be afraid of it – or should we embrace it? Alex McReynolds, Executive Creative Director of WHAM, takes the optimistic view, based on the observation that technological inflexion

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Brand partnerships

In light of the slow road to economic recovery in Sri Lanka, Hutch’s recent engagement in events and sponsorship post-Covid has been on pause. However, this summer, Hutch pressed play once again, actively going to market with strategic event partnerships, bringing new and positive interaction with key audience segments. Throughout July, four key events spanning

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Apple One

In Denmark, 3 has launched a suite of Apple One and Apple TV+ special subscription packages to their 1.5 million customer base. Completely new in market, subscribers get three months free access and bonus data of up to 100GB with the deal, combining premier Apple entertainment services with their mobile subscription. Apple One customers can

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Freedom internet

Independence Day celebrations are always a meaningful time for Indonesians, filled with pride and deep-rooted nationalism.  To ensure its customers could stay connected throughout the celebrations, Indosat Ooredoo Hutchison (Indosat or IOH) through the IM3 brand launched the ‘Rayakan Kemerdekaanmu Dengan Freedom Internet’ campaign via Freedom Internet, IM3’s flagship product. Freedom Internet gives users the

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Unexpectedly easy!

Most Swedish customers think of Tre simply as a mobile network. Tre wanted to challenge brand perception where it counts most – at home. The strategy was to launch the “broadband worth remembering” campaign, showing customers the ease of setup in addition to the great benefits. It began with an outreach campaign for Tre’s updated

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Get Smart

With its recent work in diversity, inclusion and gender equality, and its move into energy and insurance, WINDTRE has been quickly establishing its credentials as much more than a mobile phone operator. And now, it’s setting its sights on the next big innovation – the growth and investment into smart cities. Through its commitment to

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Don’t fall for that!

Unsolicited calls may be a thing of the past as Three Hong Kong combats scammers and spammers with the launch of its comprehensive mobile security services. In line with the Office of the Communications Authority and the Hong Kong Police Force, Three’s ‘Incoming Calls Management Pack’ will provide customers with greater mobile security. The pack,

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