SUPREME connects high net-worth customers with prestigious benefits, high-end experiences and privileges. And we got to see how the brand is delivering its promise through a series of exciting activations, and more importantly, the extra network resources provided to this group of creamy customers. SUPREME began as a customer loyalty program “3SUPREME” under 3 Hong […]
Still in its infancy as a MVNO, SMARTY is a brand that already has a compelling story to tell – and in its market update we heard how such a simple ‘no-nonsense’ strategy can strike a chord with consumers. In spite of a tightening of consumer purse strings due to high inflation, Three UK’s sister
Three years on from establishing its ‘Life Needs a Big Network’ brand platform, Three UK showed us how the brand is ‘growing up’, becoming more and more relevant for consumers, and appealing to a broader set of segments. What’s working, according to Three, is a new and distinctive brand language, and a focus on authenticity
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As the market leader in Ireland’s mobile landscape, Three showed us how it continues to hero the positive power of connectivity, on its multi-year journey to becoming a connected living lifestyle brand. In 2023, Jeff, Three’s award-winning bearded dragon, returned to welcome broadband to the ‘Connected Life’ platform. Speaking to the whole market, Three
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As the Innovations, Opportunities and Development division of CKHH, CKH IOD aims to support the group’s telcos through its work with bulk procurement, centralizing of international roaming and streaming deals, mobile device security, B2B solutions and sustainable technologies. Speaking about the division’s 2023 highlights, Director of Enterprise, Wholesale and IoT Products Tom Gardner highlighted a
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For Tri in Indonesia, we heard how 2023 was a delicate balancing act between necessary telco price increases and Tri’s reputation as an affordable brand among its mostly Gen Z customer base. The answer, Tri believes, is flexibility. Recognising the habits and “own rules” of its digital native customers, Tri launched ‘Happy Flex’ in 2023
Three Ireland’s total customer base has reached 4.1 million active customers in H1, 2023. This has risen 9% over the past six months, and is substantially higher than H1 2022 results, at 3.4 million customers. Of the 4.1 million, 3.29 million are contract customers, accounting for 79% of the total customer base. With 99% 4G nationwide
‘Life needs a big network’ and yet the strength of that network relies equally on the dedicated people who build, connect and serve. This month, Three UK strengthens its support for charity partner, Samaritans, via the Samaritans Training School, which guarantees a more flexible and accessible training process for volunteers. With a £150,000 donation, Three
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WHAM kicked off the forum with keynotes that addressed two of the biggest issues facing today’s telco brands. First, Artificial Intelligence. Should we as creative people be afraid of it – or should we embrace it? Alex McReynolds, Executive Creative Director of WHAM, takes the optimistic view, based on the observation that technological inflexion
