Summer just got a whole lot more liberating for Austria’s younger generation, thanks to the ‘No Limits’ campaign from Drei. Launching in June, Drei has offered 12-27 year-old customers unlimited 5G data, with free calls for 3 months on a basic plan. It’s a pretty good deal for students and young adults who want to […]
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In a crowded telco market dominated by tactical and promotional messaging, brand attribution and recall have become increasingly important for brands like 3 Danmark. In other words, how to stand out and be remembered? That’s why, with the help of London-based global brand guardians WHAM, 3 has recently carried out a project to optimize its
Under its 3Business arm, Hutchison Telecommunications (Hong Kong) Limited (“HTHK”) is supporting HK Electric with the deployment of its 5G ‘Intelligent Steward’ robotic solutions. Providing round-the-clock inspection and surveillance of confined cable tunnels, the ‘‘Intelligent Steward’ will ensure a reliable electricity supply and safe power equipment. Cable tunnels are an integral part of HK Electric’s
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The launch of Three Ireland’s new 5G broadband ad shows customers that home broadband can be as simple as ‘plug and play’. The ‘Kango Kian’ ad tells the story of Kian, a fibre broadband worker, who jackhammers his way across the country, digging up roads and earth to lay fibre, blissfully unaware that there’s another
In April this year, Three, in partnership with Chelsea FC and Samaritans, re-launched their #TalkMoreThanFootball campaign, to encourage UK football fans to open up and talk about their mental health. Research of 2,000 football fans across the UK shows that two-thirds (67%) of fans struggle with their mental health, whilst 1 in 3 have never
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Tre is on a roll in 2023, pushing to gain market share against a backdrop of high inflation and stiff market challenges in Sweden. And the operator has serious ambitions in the B2B and fixed/ISP provider context. With the momentum building for its ‘Trevligt’ platform, Tre rolled out an integrated 2023 campaign targeting both family
I’ve changed to Tre Read More »
With Vietnamobile’s young and vibrant customer base that lives on data, the telco positions itself as the ultimate digital lifestyle enabler for millennials – about 30% of the population, which numbers 99.9 million. In its 2023 market update, we heard how Vietnamobile has stuck to its promises, choosing to invigorate its signature KING+ SIM offering
Satisfied like a king Read More »
Recognising the hardship experienced by Sri Lankans during the country’s worst ever economic crisis, Hutch shared their open and agile approach to offer customers undisrupted connectivity at affordable prices. In 2023, Hutch rolled out a string of four key campaigns that reinforced its drive to excel in the fight back. These included a ‘Freedom of
Presenting another take on WHAM’s opening keynote about AI and creativity, artist Benedict Davies considers the impact of AI on the creative professions. While hype around AI might predict the future redundancy of human creativity, Marcel Duchamp’s revolutionary ‘The Creative Act’ suggests otherwise. In 1957, the pioneering artist advocated that “the creative act is
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Drei made bold moves this year to attract the growing youth market in Austria with unlimited 5G tariffs for smartphones and homes. Just this December a new Tik Tok channel has been launched to communicate more effectively with a youth market. A “Try before you buy” campaign was a first-ever in the country. With up³
On the up & in the mix Read More »
