In Hong Kong, Three collaborated with the renowned experimental theatre group Zuni Icosahedron (Zuni), to produce the city’s first 5.5G-powered drama, “Left Unsaid,” which premiered in November at the Grand Theatre of the Hong Kong Cultural Centre. This groundbreaking collaboration is set to reshape the local arts scene by merging cutting-edge technology with immersive theatre. […]
Three is on a roll with its latest campaign to promote Three Broadband, showcasing the brand’s key benefit of “Plug and Play” in a fun and engaging way. Bringing together Ireland’s podcasting juggernauts, Three’s PR and Engagement team kicked off the first-of-its-kind podcast tour, offering fans a unique opportunity to host their favourite podcasts live
A surfer travels in his Kombi van, singing “Life is simple, life is free, I got no worries” on his ukulele. This is the heart of 3 Danmark’s new marketing universe, inspired by the carefree, laid-back vibes of surfers’ “no worries” culture. Riding the wave of this new surfer universe, 3 wants to show customers
According to a recent global survey, 72% of cyber attacks in Asia stem from a shortage of skilled specialists in cybersecurity. And with the cost of global cybercrime projected to rise to nearly US $14 trillion in the next 5 years, there’s a clear need for action. To safeguard Indonesia’s digital economy, Indosat Ooredoo Hutchison
Empowering Indonesia Read More »
WINTRE has announced second-year results in its long-term sustainability plan. The ESG initiatives and sustainability plan include 10 concrete, business-integrated objectives over a 2025-2030 time period, with 27 measurable KPIs. The ‘NeoConnessi’ project, created to ensure child protection in the digital domain, has reached more than 1.5 million children and their families since it began
Bridging the divide Read More »
In Sri Lanka, Hutch’s groundbreaking new initiative allows people to effortlessly join the Hutch network by simply scanning a QR code. Taking convenience to new heights, QR codes have been strategically placed in key locations across the island nation from bustling streets to railway stations. It’s a game changer for Sri Lankans during a time
Summer just got a whole lot more liberating for Austria’s younger generation, thanks to the ‘No Limits’ campaign from Drei. Launching in June, Drei has offered 12-27 year-old customers unlimited 5G data, with free calls for 3 months on a basic plan. It’s a pretty good deal for students and young adults who want to
‘No limits’ summer Read More »
In a crowded telco market dominated by tactical and promotional messaging, brand attribution and recall have become increasingly important for brands like 3 Danmark. In other words, how to stand out and be remembered? That’s why, with the help of London-based global brand guardians WHAM, 3 has recently carried out a project to optimize its
Under its 3Business arm, Hutchison Telecommunications (Hong Kong) Limited (“HTHK”) is supporting HK Electric with the deployment of its 5G ‘Intelligent Steward’ robotic solutions. Providing round-the-clock inspection and surveillance of confined cable tunnels, the ‘‘Intelligent Steward’ will ensure a reliable electricity supply and safe power equipment. Cable tunnels are an integral part of HK Electric’s
The ‘Intelligent Steward’ Read More »
The launch of Three Ireland’s new 5G broadband ad shows customers that home broadband can be as simple as ‘plug and play’. The ‘Kango Kian’ ad tells the story of Kian, a fibre broadband worker, who jackhammers his way across the country, digging up roads and earth to lay fibre, blissfully unaware that there’s another
