Tre has made a strong comeback in Q1 2025, reclaiming the #1 position in Ad Awareness after a dip in Q4 2024. The decline last year was due to factors such as reduced media presence, narrower messaging, shifts in brand tonality and assets and increased spending by competitors, which gained them more visibility. Tre’s launch […]
‘Trevligt’ to be #1 Read More »
Indosat Ooredoo Hutchison (Indosat or IOH) closed 2024 with a standout performance, recording a 38.1% growth in net income and a 10.2% increase in EBITDA. Central to this transformation is the strategic integration of AI into its network operations, enhancing connectivity and driving superior customer experiences and service quality across Indonesia. IOH total revenue increased
Standout performance Read More »
As Hong Kong kicks off “Hong Kong Super March” – a vibrant celebration of electrifying events showcasing creativity, culture and excitement – Three is thrilled to power every moment for customers with its super network. In our fourth year at Art Basel Hong Kong, Three is proud to serve as the official partner. Three’s 3Business
Through the power of AI, the #WeSeeYou Network – a culture-shifting initiative between Three UK and Chelsea Football Club, celebrating inspirational women in football – is shining a light on the legendary Lily Parr. A trailblazer in the women’s game, Lily Parr scored over 900 goals (that’s more than Ronaldo!), played to crowds of over
An interview 100 years in the making Read More »
This Spring, SMARTY is renewing its commitment to simplicity with a range of exciting new initiatives and activations, including fresh TV and radio ads, attention-grabbing outdoor billboards, social media campaigns, and customer communications. Reinforcing its promise of great value with no lengthy contracts or unexpected price hikes, SMARTY reminds customers why they chose the brand
Keeping things simple Read More »
This month, Three Ireland is offering its Three+ customers a Superfan experience at 3Arena, transforming both the digital and live music spaces. Through their ‘Nothing Bigger’ platform, they’re amplifying artists’ worlds and creating unforgettable moments that resonate with fans, influencers and media. First up were Pitbull and Sabrina Carpenter at 3Arena. The lucky winners of
Unlocking extraordinary experiences Read More »
There are many key moments in a child’s life – the first word, the first step, the first day at school… and, at some point, the first smartphone. Unlike those early milestones, the decision of when it’s time for a phone is up to the parents. For most families, this moment comes between the ages
Mum, can I have a phone? Read More »
Hutch is making two exciting strategic shifts in its approach to audience engagement through social media. First, with the launch of ‘Level-Up’, Hutch is offering access to 11 leading social media apps. Much more than just communication tools – they’re powerful resources for fostering meaningful connections, learning new skills, facilitating personal and professional development, and
This summer, Drei shook up Austria’s discount market with the repositioning of up³, Austria’s most modern mobile solution. The campaign is generating a buzz and attracting a wave of new customers. Now, with Phase 2, Drei is capitalising on this momentum by focusing on what sets up³ apart: simplicity, flexibility and transparency. Drei’s latest TVC
The Oscars of Marketing and Brand Strategy, Three has been awarded Bronze at the UK’s prestigious IPA Effectiveness Awards for their entry, “Three and the effectiveness of grown-up marketing.” It’s a coming-of-age story for Three, charting its journey from a youthful challenger in the UK telco market – thriving on bold risks and disruptive campaigns
