Through the power of AI, the #WeSeeYou Network – a culture-shifting initiative between Three UK and Chelsea Football Club, celebrating inspirational women in football – is shining a light on the legendary Lily Parr. A trailblazer in the women’s game, Lily Parr scored over 900 goals (that’s more than Ronaldo!), played to crowds of over […]
An interview 100 years in the making Read More »
This Spring, SMARTY is renewing its commitment to simplicity with a range of exciting new initiatives and activations, including fresh TV and radio ads, attention-grabbing outdoor billboards, social media campaigns, and customer communications. Reinforcing its promise of great value with no lengthy contracts or unexpected price hikes, SMARTY reminds customers why they chose the brand
Keeping things simple Read More »
The Oscars of Marketing and Brand Strategy, Three has been awarded Bronze at the UK’s prestigious IPA Effectiveness Awards for their entry, “Three and the effectiveness of grown-up marketing.” It’s a coming-of-age story for Three, charting its journey from a youthful challenger in the UK telco market – thriving on bold risks and disruptive campaigns
In April this year, Three, in partnership with Chelsea FC and Samaritans, re-launched their #TalkMoreThanFootball campaign, to encourage UK football fans to open up and talk about their mental health. Research of 2,000 football fans across the UK shows that two-thirds (67%) of fans struggle with their mental health, whilst 1 in 3 have never
Talk more than football Read More »
Still in its infancy as a MVNO, SMARTY is a brand that already has a compelling story to tell – and in its market update we heard how such a simple ‘no-nonsense’ strategy can strike a chord with consumers. In spite of a tightening of consumer purse strings due to high inflation, Three UK’s sister
Three years on from establishing its ‘Life Needs a Big Network’ brand platform, Three UK showed us how the brand is ‘growing up’, becoming more and more relevant for consumers, and appealing to a broader set of segments. What’s working, according to Three, is a new and distinctive brand language, and a focus on authenticity
Your best phone life Read More »
‘Life needs a big network’ and yet the strength of that network relies equally on the dedicated people who build, connect and serve. This month, Three UK strengthens its support for charity partner, Samaritans, via the Samaritans Training School, which guarantees a more flexible and accessible training process for volunteers. With a £150,000 donation, Three
The people that count Read More »
