This month, Three Ireland is offering its Three+ customers a Superfan experience at 3Arena, transforming both the digital and live music spaces. Through their ‘Nothing Bigger’ platform, they’re amplifying artists’ worlds and creating unforgettable moments that resonate with fans, influencers and media.
First up were Pitbull and Sabrina Carpenter at 3Arena. The lucky winners of the 3VIP Competition – some dressed as Pitbull lookalikes – arrived in style for Pitbull at 3Arena. They were picked up in luxury cars, treated to Three+ goodie bags filled with their favourite brands, chauffeured past the long queues, and granted VIP access to the new Three+ Lounge to party the night away.
Fans queuing all day to see Sabrina Carpenter were surprised by Three’s MCs when asked, “What’s Sabrina Carpenter’s middle name?” (Ann Lynn). Those who answered correctly were escorted ahead of the queues to the exclusive Three+ Lounge, where they could relax with drinks and enjoy music before the show.
Three+ isn’t just a ticket – it’s access to something much bigger.
Three Ireland will continue to offer Three+ customers: engaging pre-, during, and after-show parties with on-location filming; VIP upgrades by targeting Three+ presale customers for an enhanced experience; and exclusive competitions to drive awareness on social media and direct fans to the Three+ app. Three+ isn’t just a ticket – it’s access to something much bigger.
See Pitbull VIP winners here.
See Sabrina fans at 3+ Lounge here.
Latest news: 3Arena has just been awarded Hot Press Live Music Venue of the Year 2025, a prestigious award in the Irish live entertainment industry. Hot Press Editor Niall Stokes commented, “You need great, larger venues to accommodate the big shows. And, as so many artists will attest, playing 3Arena is right up there with the best music experiences in the world.”