Summer just got a whole lot more liberating for Austria’s younger generation, thanks to the ‘No Limits’ campaign from Drei.
Launching in June, Drei has offered 12-27 year-old customers unlimited 5G data, with free calls for 3 months on a basic plan. It’s a pretty good deal for students and young adults who want to maximize the fun whilst tightening the purse strings.
With the younger audience in mind, the campaign has a deliberately cheeky tone – showing us exactly how a brand can vary its voice when it needs to.
For instance, with a witty reference to carefree youth, one poster carries the headline: ‘A tariff like your last relationship. Three months for nothing.’
Drei’s MyLife summer campaign will put extra cash in its young customers’ pockets, while ensuring unlimited 5G data – and fun – all summer long.
