Hutch is making two exciting strategic shifts in its approach to audience engagement through social media. First, with the launch of ‘Level-Up’, Hutch is offering access to 11 leading social media apps. Much more than just communication tools – they’re powerful resources for fostering meaningful connections, learning new skills, facilitating personal and professional development, and overall quality of life. Hutch is offering all of this for just Rs.998, which includes unlimited calls and an extra 30GB to power your everyday life.
Hutch’s pilot project has already resulted in a 28% increase in TikTok followers in just two months.
Following the rapid growth of TikTok in Sri Lanka, with over 100K new users joining each month, Hutch is jumping on the TikTok train to better engage with its audience. By adopting a TikTok-first content strategy, Hutch’s pilot project has already resulted in a 28% increase in TikTok followers in just two months. Hutch is committed to experimenting with diverse content to grow its audience and lay the groundwork for future paid advertising campaigns.
Hutch identified the Kurunegala district as a key growth area and launched a network upgrade initiative to boost brand visibility and drive long-term revenue. The campaign included media outreach, direct customer engagement, and pre-publicity efforts with posters, media trailers on the iTV Media Network, and social media posts. Over 10 days, Hutch executed town storming and door-to-door engagement across 20 locations, featuring a camera crew, a van with a PA system, and a high-energy three-day event. The event included a parade, interactive game areas, branded locations, live DJ performances, and a giant LED screen showcasing event highlights and customer testimonials, shared on iTV’s social media.