This Spring, SMARTY is renewing its commitment to simplicity with a range of exciting new initiatives and activations, including fresh TV and radio ads, attention-grabbing outdoor billboards, social media campaigns, and customer communications. Reinforcing its promise of great value with no lengthy contracts or unexpected price hikes, SMARTY reminds customers why they chose the brand in the first place.
The new TV and radio ads drive home SMARTY’s core message, “Less malarkey, more SMARTY”.
The new TV and radio ads drive home SMARTY’s core message, “Less malarkey, more SMARTY” offering simplicity and great-value SIM plans. The TV ads take aim at life’s needless complications, like the chaos of airport check-ins and the absurdity of a bride requiring a wedding invite to attend her own wedding reception! Similarly, SMARTY’s new radio ads highlight life’s everyday nonsense, like the endless interview process when applying for jobs.
Delivering simplicity across the UK, SMARTY is making a bold statement with its OOH activations, reaching nearly 2,500 roadside and bus stop locations with a clear message: “No annual price rises,” reinforcing the brand’s commitment to always being honest, upfront and transparent with customers. Playful email and SMS communications will ensure customers feel satisfied with their choice.
Finally, as SMARTY steps into a new trading period, two unmissable deals will be on offer. The deals will be brought to life through a mix of digital ads across social and display, influencer partnerships, media placements and targeted customer communications.
TV ads will be live across TV/VOD channels (ITV, ITV Digital, C5, C5 Digital, Sky, All4). You can watch the ‘Invite’ TVC here.