The launch of Three Ireland’s new 5G broadband ad shows customers that home broadband can be as simple as ‘plug and play’.
The ‘Kango Kian’ ad tells the story of Kian, a fibre broadband worker, who jackhammers his way across the country, digging up roads and earth to lay fibre, blissfully unaware that there’s another way!
Three’s 5G broadband ad is positioning Three as a disrupter in Ireland’s broadband market, challenging the fibre broadband stronghold and driving consideration of Three’s 5G Home Broadband.
The ad will run on TV and video-on-demand, supported with both 10 second and 6 second ads online. From early July, a tactical campaign to drive conversion aired on TV and digital, supported through Three’s retail, three.ie and social channels.
Three strives to provide customers with a better-connected life through meaningful products, best-in-class service and a connected network experience.
Click here to watch ‘Kango Kian’ in action.
