In Sri Lanka, Hutch’s groundbreaking new initiative allows people to effortlessly join the Hutch network by simply scanning a QR code. Taking convenience to new heights, QR codes have been strategically placed in key locations across the island nation from bustling streets to railway stations.
It’s a game changer for Sri Lankans during a time of economic recovery and showcases the unparalleled ingenuity and forward thinking of Hutch in the digital era.
The brilliance is in the simplicity. With just a quick scan, anyone can apply for a Hutch connection through a simple digital process; be it an eSIM downloaded to supporting phones in mere minutes, or a SIM card delivered to your doorstep. With Get HUTCHed, “there is always an option.”
Meanwhile in Sri Lanka’s southern province, a promotional campaign has attracted over 50,000 participants. The entertainment roadshow – activated in three key districts over the course of 60 days – captivated audiences through dynamic LED truck entertainment, interactive games and a 360-degree camera. This interactive below-the-line (BTL) initiative gave the 50,000 participants the opportunity to create engaging content, achieving a 10% engagement rate, and significantly advancing Hutch’s brand objectives.
