In September, WINDTRE launched a new TV spot promoting its latest bundle offer – Super Fibra and the Netflix Standard plan with advertising – at an attractive price of €28.99 per month. This campaign marks the first time WINDTRE has combined the costs of both home broadband and a Netflix plan with advertising into one competitive, all-inclusive deal.
Airing for three weeks, the new TVC features the iconic Wednesday Addams from the popular Netflix series “Wednesday,” created by Tim Burton. In the ad, even the sharp-witted and fearless Wednesday needs an ally to navigate her mysteries. Who better to give her a helping hand than ‘The Thing’? (In the Italian version, the character is called ‘Mano,’ meaning ‘hand,’ creating a clever play on words.) Just as Wednesday relies on ‘The Thing’ to lend her a hand and solve her cases, WINDTRE positions itself as the trusted ally that simplifies the lives of everyday heroes and ordinary people, offering simple and convenient solutions.
The TV spot ends inside a WINDTRE store – a central element of the customer relationship strategy – where customers can receive real-time support and advice on WINDTRE’s broad range of services, including connection, energy, and insurance. Watch the TVC here.