Plug and play

Three is on a roll with its latest campaign to promote Three Broadband, showcasing the brand’s key benefit of “Plug and Play” in a fun and engaging way.

Bringing together Ireland’s podcasting juggernauts, Three’s PR and Engagement team kicked off the first-of-its-kind podcast tour, offering fans a unique opportunity to host their favourite podcasts live from the comfort of their own kitchen table – powered entirely by 5G Home Broadband.

The “No Strings Attached” Podcast Tour brought together some of Ireland’s most popular podcast hosts, including “I’m Grand Mam” with PJ Kirby and Kevin Twomey, “Keep It Tight” with Deirdre O’Kane and Emma Doran, and “Get the Gist” with Demi Williams, Roz Odujebe and Rí O’Driscoll.

In addition to the podcast fun, Three unveiled an eye-catching 3D art trench outside selected stores, featuring a bespoke mural that played off the brand’s slogan: “groundbreaking broadband without breaking up the ground!” The creative in-store activations were made more exciting with Outside Broadcasts throughout the day.