A brand that was created to be different, with truly global appeal. Our name and logo symbol are universal, recognised instantly in any geographical location regardless of language. Today we’re known as Three in the UK and Ireland, Drei in Austria, Tre in Sweden and Tri in Indonesia.
Our story
Three was the world’s first true mobile broadband network. Created to connect everyone to the digital world, Three promised to remove restriction and challenge the status quo, in favour of access and possibility.
Our global brand DNA
Our purpose
Our original purpose – to make people’s digital lives better – holds true today. We understand people’s needs, innovating to meet and deliver on those needs, and we do so better than the rest. By offering more freedom, more choice, more simplicity, more transparency, and new and better experiences.
Our mission
We connect people, places, things and ideas, to make our customers’ lives better.
Our beliefs
Access
We believe that by removing restrictions and limitations, we can empower people to enjoy the true potential of the digital world. We are always looking for ways to create the next step for people. Replacing yesterday’s satisfactory with today’s new wow.
Possibility
We believe that by removing restrictions and limitations, we can empower people to enjoy the true potential of the digital world. We are always looking for ways to create the next step for people. Replacing yesterday’s satisfactory with today’s new wow.
Our personality
The three characteristics of Three’s global personality are essential to each of our local brands.
Life-loving
Leader
Game-changer
A family of local networks
As part of the CK Hutchison telecoms group, Three currently operates as localised networks in eight separate markets across the world: Ireland, UK, Austria, Sweden, Denmark, Hong Kong, Macau and Indonesia. The group’s other telecoms networks are Hutch (Sri Lanka), Vietnamobile and WINDTRE (Italy). The Three network also powers CK Hutchison Holdings’ international development hub, CKH IOD.